5 natural rebrands that rock
We're wildly impressed by LoveTheWild's (formerly LoveWild) new and improved package for its frozen meal kit. Inside each box you'll find two 6 oz. frozen fish filets, along with a beautifully crafted frozen sauce that pairs perfectly with each type of fish and heart-shaped parchment paper to cook the fish in a French style known as en papillote. This brand update is chock-full of stellar design elements: A white background to make the product stand out in frozen food sections. Ingredients that comprise the frozen sauce are up-front (depicted inside the fish), which makes it easier to understand how to cook this unique product. Plus, LoveTheWild changed the company name to better represent where their fully traceable fish comes from—the company sources fish from both wild and sustainable aquaculture farms. Very cool.