5 natural rebrands that rock
Kashi’s new packaging reflects the company’s commitment to offering clean-ingredient formulations. It showcases exactly what type of cereal is inside the box—in magnified relief. “At Kashi, we are inspired by some of the world's most vibrant ingredients and love bringing them together to create tasty food that also delivers the best possible nutrition," said Jeff Johnson, surfing nutritionist and senior director of marketing and new ventures at Kashi, in a press release. "The new packaging reinforces our belief that foods should be clean and purposeful—the two ideas simply go together."
Equally exciting is the back of the package, which features editorial-style stories of farmers who grew main ingredients, with beautiful accompanying photos.