This logo was created by the Women’s Business Enterprise National Council (WBENC), WEConnect International and Walmart (seriously!) as a way to bring recognition to products created by women-owned businesses, and in turn to help those businesses continue to grow. To be eligible to use the logo, companies must be certified through WBENC or WEConnect.
WBENC says it has certified some 14,000 businesses and is adding about 500 new ones each year. For those companies, the benefits of being part of that network take several different shapes.
Women account for less than a quarter of management positions in businesses globally. They’re also underrepresented on boards—in the United States, they make up only 18 percent of board members. Yet more gender diversity, particularly in corporate settings, can translate to increased productivity, greater innovation, better decision-making, and higher employee retention and satisfaction. Choose products with this seal to help women-owned businesses flourish.