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Beauty manufacturers and organizations are bringing education directly to consumers in the personal care aisle.

Flaxseed is becoming increasingly common as a food ingredient. Find out about flaxseed’s nutritional qualities and how to use it for breakfast, snacks, side dishes, salads and main courses.

Seventh Generation debuted its new Natural Detergent 4X recycled paper bottles at the Natural Products Expo West in Anaheim this week. Developed in partnership with Ecologic, the innovative bottle shell is made from 100-percent recycled cardboard and newspaper.

Industry experts from Nutrition Business Journal and NewHope360.com discuss the trends shaping the natural products industry in 2010 and thus far into 2011 – and the common denominator is consumer power.

Vitamin Angels’ League of Angels evening celebrates success of 2010 and sets even larger goals for the next few years. Vitamin Angels reached nearly 25 million children worldwide last year and hopes to double that amount.

The global water crisis is a sneaky one—and one that will increasingly affect us all (yes, even here in the United States).

NSF recently announced its new natural personal care certification. Here at Expo West, the organization explains how manufacturers, suppliers, retailers, and even consumers can help shape the label.

My self-assigned mission at this week’s Natural Products Expo West: the search for the perfect balance of palatability and effective nutrition in a kids’ multi.

These top picks use research-backed ingredients that can promote healthy skin, hair, and nails. No baloney!