5 natural rebrands that rock
Thrive by GoMacro
This chewy, USDA Organic certified bar from GoMacro was developed to offer consumers greater choices when it came to snacking. At 180 calories, these tasty, palatable bars are available in a variety of interesting flavors, including wild blueberries and lavender, ginger and lemon, caramel and coconut, almond and apricot, and more.
The original packaging was fun, bright and eye-catching. It depicted the actual bar texture via a cellophane window, which was an unexpected touch. But admittedly, it did look like a kid’s nutrition product—which was odd because Thrive’s flavors are rather grown up. The new packaging successfully communicates to consumers a greater level of maturity. The font is angular rather than loopy; it’s lines crisp rather than circular. We also love the new tagline, “Ingredients grown not made.”