5 natural rebrands that rock
This 20-year-old brand recently unveiled a new look designed to better appeal to millennial tea drinkers. “In addition to the new design, it features a lower price, new flavors and new certifications, all while maintaining the tea quality and quantity. This adds up to an outstanding value for consumers and greater sales for our retail partners,” explains Sheila Stanziale, Mighty Leaf Tea’s CEO, in a press release.
Mighty Leaf’s new pyramid-shaped pouches are a unique way to infuse luxe consumer experience—they look unique, and they also allow space for the tea leaves to unfurl completely, which many believe makes a better cup of tea. The inverted triangle at the top of the package effectively communicates the new bag shape.